Wednesday, May 8, 2013


We open up an entire section of our publication (read by more animation decision-makers than any other) to 1/6th page advertisements that pitch new ideas. For less than the cost of a workshop on “breaking into the biz” you can get your great idea in front of our major readers. [NOTE: This opportunity is only available once a year. AND to help you out, we're offering these ads at a heavily discounted price!]
PLUS! We’ve enlisted a panel of ten powerful development execs, producers and agents to judge your entries. The Pitch Party winner will receive a chance to pitch the judge of his or her choice and will receive FREE Pitch Party Participation.
The first four Pitch Party 2013 judges have been announced! More judges to come. Stay tuned!
Barry Blumberg – Executive Vice President, Alloy Digital | President, SMOSH
Barry Blumberg – Executive Vice President, Alloy Digital | President, SMOSH
As EVP for Alloy Digital, a major creator/distributor of next gen media and entertainment for the 12-34 set, Blumberg guides editorial strategy and programming development for Alloy-owned sites and video channels underl the Alloy Digital Network. These include popular properties Clevver TV, Crushable, The Escapist, Gurl, The Gloss, Teen, SMOSH, along with recently launched YouTube channel spin-offs SMOSH Games and Shut Up! Cartoons. The network currently reaches an audience of 90 million consumers and has over 30 million followers on its varied social media profiles. With the combined numbers of its YouTube channels, Alloy’s properties rank No. 1 in total subscribers (over 6.5 billion views)–including SMOSH and Clevver TV which have reached 2 billion and 1 billion views respectively.
Blumberg continues to serve as President of Alloy Digital’s pop-culture phenomenon SMOSH, whichTime Magazine called the “SNL of the Internet” and hit Forbes‘ “30 under 30.” The award-winning comedy website and multiple top-ranked YouTube channels attract a devoted audience of teens and young adults that reach more than 10 million total platform subscribers. Under Blumberg’s guidance, SMOSH has blossomed into a multi-faceted enterprise that includes multiple record-setting channel spinoffs, top-charting musical endeavors, merchandising brand extensions, mobile apps, gaming and theatrical exhibition. He is also the brainchild behind SMOSH’s Shut Up! Cartoons, the original animation channel that ranks as one of YouTube’s fastest growing and most viewed of the platform’s premium channel initiative.
Before making a splash at SMOSH, Blumber served as president of Walt Disney Television Animation, where he oversaw production of more than 1,000 episodes delivered to Disney Channels and other global distribution outlets. His resume also includes a stint as EVP of Harvey Entertainment, where he managed media and merchandising activities for evergreen brands Casper the Friendly Ghost andRichie Rich.
Cort Lane – Vice President Animation Development & Production, Marvel Television
Cort Lane – Vice President Animation Development & Production, Marvel Television
As a life-long Marvel fan, animation VP Cort Lane says he is thrilled to develop and produce shows within the rich Marvel Universe. In addition to supervising the animation development team, he serves as current series executive on all ongoing series. Drawing on a wealth of experience in entertainment, interactive media and marketing for children, Lane is well suited to lead Marvel’s expanding slate of productions and co-productions.
Most recently, Lane served as development executive and supervising producer on Ultimate Spider-Man for Disney XD’s Marvel Universe programming block, as well as the upcoming shows Marvel’s Avengers Assemble and Hulk and the Agents of S.M.A.S.H., set to join XD’s Marvel block July 7 and August 11 of this year, respectively.
Lane has also worked on co-productions of Iron Man: Armored Adventures with Method Animation for Nicktoons and Marvel Anime: Iron ManWolverineX-Men Blade with Madhouse for Japan’s Animax, as well as developing and supervising production on The Super Hero Squad Show for The Hub. Previously, he served as Director of Development for Marvel Animation, working on co-productions like BET’s Black Panther.
Prior to joining Marvel in 2008, Lane spent seven years at Mattel producing animated, live-action and interactive entertainment across brands like Barbie, Hot Wheels and Fisher-Price. His period at Mattel includes several productions, including supervising Universal’s Barbie in A Christmas Carol and developing Monster High.
Fred Seibert – Founder, Frederator Studios
Fred Seibert – Founder, Frederator Studios
As his matter-of-fact biographry states, “Fred Seibert makes cartoons and television networks.” While true, this is putting things a bit simply as Seibert has been a fixture of the TV industry and animation community since the ’80s, when he revolutionized channel branding as MTV’s first creative director. In the same decade, Seibert and partner Alan Goodman turned around then-floundering kids network Nickelodeon. In 1992, he became the last president of Hanna-Barbera Cartoons and turned around the studio by creating Cartoon Network’s What a Cartoon!, which spun off into popular series Cow and ChickenDexter’s LaboratoryJohnny BravoThe Powerpuff Girls and Courage the Cowardly Dog.
Seibert founded Frederator Studios in 1997 after Hanna-Barbera was brought into the Turner/Time Warner fold. In addition to Frederator’s first-look deal with Nickelodeon–which has spawned The Fairly OddParentsChalkZoneMy Life as a Teenage RobotNicktoons Film FestivalOh Yeah! Cartoons,Random! Cartoons and Fanboy and Chum Chum–the studio also produces Cartoon Network’s hit action comedy Adventure Time. Seibert also founded one of the first online toon channels, Channel Frederator, as well as Next New Networks (acquired by YouTube) and Cartoon Hangover, home of Penn Ward’s Bravest Warriors.
This year, the enterprising Seibert started up Frederator Books, a digital-only ebook publisher whose first title The Lieography of Babe Ruth came out in March, followed by The Lieography of Harry Houdini; both by Alan Katz. Additionally, Seibert currently serves on the board of directors for Sawhorse Media, creator of the social media Shorty Awards, and popular blogging platform Tumblr.
Linda Simensky – Vice President Children's Programming, PBS
Linda Simensky – Vice President Children's Programming, PBS
As veep of PBS’s acclaimed children’s programming division, Linda Simensky collaborates with producers, co-production partners, PBS station programmers, and distributors throughout the development, production, post-production and broadcast phases for PBS KIDS programming. Since joining the channel in 2003, Simensky has helped develop hit shows that reach 82% of kids 2-8 in the U.S.–including Curious GeorgeThe Cat in the Hat Knows a Lot About ThatWild Kratts and WordGirl–as well as PBS KIDS’ latest series, Daniel Tiger’s Neighborhood, inspired by Fred Rogers. Her efforts in transforming the preschool and school-aged programming lineup have helped make PBS KIDS the most trusted educational media brand for children, with its shows consistently ranked number one with moms and in the top five with preschoolers. Simensky is currently working on new pre-k series Peg + Cat, premiering this fall.
Prior to joining PBS, Simensky was senior VP of original animation for Cartoon Network, where she oversaw the development and production of The Powerpuff GirlsDexter’s LaboratorySamurai Jack,Courage the Cowardly Dog and other major projects. Simensky began her career with a nine-year tenure at Nickelodeon, where she helped build the animation department and launch such popular series asRugrats, Doug and The Ren & Stimpy Show.
Simensky is a past-president of ASIFA-East, and the founder of New York chapter of Women in Animation. She has lectured at numerous colleges and animation festivals, and has taught courses in animation at the School of Visual Arts in New York. She has written for numerous animation publications and has had several essays published in books including Nickelodeon Nation and The Children’s Television Community.
Simensky holds a bachelor’s degree in communications and history from the University of Pennsylvania and a master’s in media ecology from New York University.

For one thing, a whole lot of print and online coverage! Not only do you get a 1/6th page ad in our print edition, if you’re a winner, you’ll get additional editorial coverage, a chance to pitch your idea to the judge of your choice and the cost of your entry reimbursed. BUT, WAIT! There’s more … (here’s a big list of everything you could get just by entering).
  • 1/6th page in the July edition of Animation Magazine, distributed to readers in over 100 countries with bonus distribution at the San Diego Comic-Con.
  • A high-powered panel of development execs and producers will personally evaluate your pitch.
  • If you win, you get to pitch your idea to the Judge of your choice. Plus! You’ll get editorial coverage in our July edition.
  • If you win, you get FREE Pitch Party Participation.
  • If you come in second or third, you’ll get editorial coverage in our July edition.
  • We also run a STAFF PICKS contest. So if our staff picks you, they’ll write about why you won in our July edition.
  • We run an ONLINE READERS’ POLL using your 1/6th page ad. So for one week your ad will be online and oggled by more than 100,000 unique visitors. AND! You guessed it! We also write about the winners of the online poll in our July edition. (Don’t worry, we monitor our ONLINE READERS’ POLL carefully. No reader can vote more than one time!) The Online Reader’s Poll begins on or about June 10.


1) Contact us to reserve our entry space! Email: or call: 818-665-2050
2) Send us the elements of the ad: the image(s), the contact information as you want it to appear in the ad, and your pitch (also to appear on the ad – 30 word max), and we can create the ad for you, or you can create the ad according to the following specs:

Dimensions: 2.25″ wide x 4.875″ high
• Adobe Photoshop Files – Images should be Tiff, Jpeg, EPS or Photoshop file (if EPS or Photoshop file include Fonts). Images should be either Bitmap, Grayscale or CMYK. NO RGB or Indexed Color. Resolution should be 300dpi.
• InDesign Files – Include all used images, printer and screen fonts. Include a PDFx-1a including bleed and cropmarks with your submission.
• Adobe Illustrator Files – Convert all fonts to outlines and save as EPS. Do not leave fonts embedded. If this can’t be done, send printer and screen fonts with your file. Fonts need to be stuffed.
3) The entry fee is $375. Ask about our special student discounts.
4) Materials and payment are due by June 3.


How Do I Protect My Idea? Well, the easiest answer is “by entering the Pitch Party.” If you’re pitching your idea in our magazine then your idea has appeared in print with your name attached; your idea is no longer floating around out in the ether for anyone to pick up. To further protect yourself though, we suggest registering your idea with the Writers Guild. Go to for more info.


Anything! As long as your idea has the potential to be animated, you can enter a television series, movie, game, whatever!


Basically an idea that’s different; something our judges haven’t seen before. Most development folks want a show that is “character-driven”. In artist-speak that just means they’re looking for a show that has a strong character at the center of the action and, if it’s a TV show, a character that people can latch onto. Remember to pick a really strong image for your entry, one that describes your show or its main character in a striking visual manner. Concerning your 30-word description, all we can say is re-write, re-write, re-write. Don’t just give us the first thing that trips off your fingertips onto the keyboard and into Microsoft word. Work it! Then read it to your friends. They’ll tell you if they get it or not. (And, we know this sounds dumb, but run a spell check.)


As soon as our July issue hits the newsstands, around July 1st. We will also be hyping our winners online during the week of Comic Con July 18-21, 2013 (


Animation Magazine is not responsible or liable for ensuring the images used in Pitch Party Participant advertisements are the property of the advertisers/participants.


Nickelodeon has announced the launch of the first-ever globalSpongeBob SquarePants-inspired short film competition, SpongeBob SquareShorts: Original Fan Tributes. Fans of the absorbent yellow hero around the world and filmmakers of all ages are invited to create original short films inspired by the network’s breakout character for a chance to win a cash prize and a trip for four people to a screening event in Hollywood. Submissions opened May 6 and will run through Friday, June 28, 2013. Entries can be submitted in two categories (under 18 years of age, and 18 and over)
Submitted films should be centered on Spongebob, his world and/or friends and celebrate his “humor, overflowing happiness and persistent positivity,” according to the call for entries. Shorts can be created using any medium, live action or animation, etc. and should run three minutes or less. The entries will be judged on originality/creativity, incorporation of SpongeBob’s attributes and overall appeal.
Following the entry period, finalists will be selected by a panel of judges with the top 10 in each age group category announced Thursday, July 18 as finalists. From then until August 2, fans can vote online for their favorite finalists, with the winner of each category to be announced in August. Further information and entry rules can be found at the website noted above.
Created and executive produced by Stephen Hillenberg, SpongeBob SquarePantschronicles the sometimes nonsensical undersea adventures of its titular hero, an eternal optimist, and his Bikini Bottom pals. The Nicktoons Production show is produced at Nickelodeon Animation Studios in Burbank and currently airs in over 170 countries and territories in more than 35 languages. The series consistently ranks as the #1 program in its time slot vs. all other kids’ channels in Brazil, Canada, Spain, Hungary, Mexico, and the Netherland, and is a top 10 program on Nickelodeon in markets including the UK, Russia, Australia, Germany and Italy. It is the most widely distributed property in Viacom Media Networks history.

No comments:

Post a Comment